I want to know the full list of analytics and advertising tools that Analytics Proof can detect during a web compliance scan. Does it detect my CMP too?
1 Answers
The web compliance scanner detects 19 analytics and advertising vendors by analyzing network requests and cookies. Here's the full list:
Analytics
| Vendor | Detected Via |
|---|---|
| Google Analytics (GA4) | google-analytics.com requests, _ga/_gid cookies |
| Google Tag Manager | googletagmanager.com/gtm.js requests |
| Adobe Analytics | omtrdc.net, 2o7.net requests |
| Adobe Launch | assets.adobedtm.com requests |
| Matomo | matomo.php/piwik.php requests |
| Plausible | plausible.io/api/event requests |
| Fathom | cdn.usefathom.com requests |
Advertising & Marketing
| Vendor | Detected Via |
|---|---|
| Google Ads | googleadservices.com, googlesyndication.com requests |
| Meta Pixel | connect.facebook.net, facebook.com/tr requests, _fbp cookie |
| TikTok Pixel | analytics.tiktok.com requests, _ttp cookie |
| LinkedIn Insight | snap.licdn.com, px.ads.linkedin.com requests |
| Pinterest Tag | ct.pinterest.com requests |
| Seznam Sklik | c.seznam.cz requests |
| Criteo | dis.criteo.com requests |
| Heureka | im9.cz requests |
Session Recording & UX
| Vendor | Detected Via |
|---|---|
| Microsoft Clarity | clarity.ms requests, _clck/_clsk cookies |
| Hotjar | script.hotjar.com requests, _hjid cookie |
| Exponea/Bloomreach | api.exponea.com requests |
| HubSpot | js.hs-analytics.net requests |
How Detection Works
The scanner monitors all network requests and cookies during three phases:
- Before consent — to check if vendors fire prematurely
- After accept — to verify vendors load correctly when consent is granted
- After reject — to verify vendors stop tracking when consent is denied
Each detected vendor gets a compliance status:
- Compliant — vendor respects the consent state
- Non-compliant — vendor fires tracking requests or sets cookies without proper consent
The scanner also extracts vendor-specific property IDs (like GA4 measurement IDs, Meta Pixel IDs) so you can identify exactly which accounts are active.
Mobile App Detection
For Android app scanning (Professional plan), the mobile scanner detects 46+ analytics SDKs including Firebase GA4, Adjust, AppsFlyer, Branch, Amplitude, Mixpanel, Meta SDK, Braze, Sentry, and many more. Mobile detection uses TLS SNI-based analysis for cert-pinned domains and HTTP-level traffic interception for others.